For creators & press
Media Kit
01 · Logos
Wordmarks & marks
Canonical assets from /brand/. Prefer SVG; PNG is available for every variant.
02 · Color
Sky & Lilac tokens
Use these hex values. Pastels are fills; Ink is text on pastels. Action colors are for buttons and interactive controls.
Brand gradient
#B1D3EC → #BCB5ED → #E6BDEF
Lilac
Brand pastel
Sky
Brand pastel · primary
Periwinkle
Gradient midpoint
Dark
Dark surface
Light
Light surface
Ink
Text on pastels
Action Pink
Primary action
Action Blue
Secondary action
Chartreuse
Accent interrupt
03 · Type
Display, body, data
Match the product and marketing stack. Three roles, no substitutes for creator work about N+One.
Display
Bricolage Grotesque Bold
Headlines and hero titles across product, social, and marketing.
Body
Geist Sans
Body copy, UI, and supporting text.
Data
Geist Mono
Metrics, code, and technical displays.
04 · Usage
Do & don’t
Keep N+One recognizable. When in doubt, use the files on this page and the tone below.
Do
- Use the provided logo files from this page — SVG preferred, PNG when needed.
- Keep English for public-facing creator and press copy about N+One.
- Link the front door to nplusone.app.
- Lead with Dynamic Coach and The Next Session when you name the product.
- Write Clinical yet Human and Post-Hype: precise, decisive, never hype-y.
Don't
- Never retype or redraw the N+One wordmark — always use the official files.
- Never call N+One an "AI app." Prefer Dynamic Coach or Adaptive Intelligence Layer.
- Do not invent alternate logos, colors, or type treatments.
- Do not stretch, recolor, or add drop shadows to the mark.
- Do not place pastel wordmarks on light backgrounds where contrast fails.
Tone
Clinical yet Human
We speak in the language of physiology (V02 Max, TSS, HRV) but explain it with the warmth of a coffee-stop conversation.
Tone
Post-Hype
We avoid the "crush it" fitness culture. We are about Sustainable Mastery. We value the rest day as much as the interval session.